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Anand Hurkadli Design
  • work
  • portfolio book
  • about

Food With Benefits

Book Design

For this project, we had to design a book around a theme. However, we were only allowed to use black plus two PMS colors. 

At this time I was reading a lot about everyday foods that have been used for thousands of years because of their health benefits so I decided to explore the topic further. I created a book that  explained the history and health benefits of these superfoods, and offered suggestions of how you can incorporate them into your daily diet. 
A "superfood" is a food that is unprocessed or is minimally processed, so I wanted photography that also shared those qualities. I looked for photography that looked at these foods closely and intimately without any dressing or touching up.

The typography was inspired by old medical journals, so I chose to use the typeface Adobe Jenson Pro since the letterforms closely resembled those in the typefaces that they used. I paired it with ITC Legacy Sans since they share many of the same qualities.

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