For this project, I had to identify problems that we felt could be solved by the design process.
I explored many different topics I could investigate for this project, but came to the conculsion that I wanted to help inform individuals and groups about everything that is happening in the local community to fight poverty. It would help coordinate efforts between fundraising and local collection efforts to get what is needed to where it is needed most. It will link them to fundraising efforts and charities if they want to donate, and links to community service opportunities if they would like to volunteer. This guide would also help utilize these groups strengths. For example, it would guide teachers to how they can become tutors at local shelters and more business saavy individuals to how they can help the homeless to fill out forms and applications.
To accomplish these things, I developed a brand called Helping Up.
Since the idea here is to bring people together to fight poverty, I wanted this brand to communicate a sense of solidarity and teamwork. I also want it to communicate what it does, so it needs to communicate a sense of hope and the desire to help rebuild people's lives.The tone of the brand was upbeat and positive. It explored themes of compassion and equality. It’s goal was to motivate individuals and groups in the community to work together and invest whatever resources they can to help fight poverty here in the Twin Cities.