For this project, we had to choose an architect we admire and create a brand of house paint based on their work. I chose Le Corbusier, who was a French-Swiss architect and painter widely considered to be one of the pioneers of modern architecture. His designs were known for combining the functionality of the modern movement with bold expressionism. He also studied visual art and was initially drawn to Cubism. Feeling that Cubism had grown too romantic, he co-wrote ”Apres le Cubism” with artist Amedee Ozenfant. This manifesto was his ode to the new artistic movement: Purism.
For the packaging, I created drawings inspired by Le Corbusier’s sketches as well as some abstract shapes inspired by his paintings. His paintings are full of bright, bold shapes so it was a fun challenge to integrate his forms into the paint labels while still maintaining a clear visual hierarchy.