This project began with me recreating a sign from a farmer’s market made with a sharpie marker and a notecard. The objective was to take an example of poorly envisioned communication and improve upon the base elements to create something that demonstrates good use of hierarchy and composition. From there I developed into a visual system including a jar of honey, a website and a business card.
I researched the company further, tracking down the actual farm where the honey was produced. I kept digging until I felt I had a good understanding of who the company was and what they wanted to be. I achieve this, I explored ways I could combine bold typefaces like Chaparral Pro and Minion Pro with some of the hand drawn type concepts I was considering for the initial sign I created so that it would stand apart from other similar products at the farmer’s market.